Arla Foods Ingredients and Alchemy Agencies Forge New Distribution Partnership to Boost Performance Nutrition Market in Australia, New Zealand, and the Pacific Islands

Arla Foods Ingredients has officially announced a new distribution partnership with Alchemy Agencies, aiming to strengthen their presence and expand their reach within the performance nutrition sector across Australia, New Zealand, and the broader Pacific Islands region. This collaboration marks an important strategic move to capitalize on the growing demand for premium sports nutrition products in these key markets.

The newly established agreement takes effect immediately and will primarily concentrate on the Australia and New Zealand (ANZ) markets. This partnership forms a crucial component of Arla Foods Ingredients’ broader strategy to increase sales and market penetration not only within ANZ but also across Southeast Asia and the Oceania region. Alchemy Agencies, recognized as a leading distributor of specialty food and beverage ingredients, brings extensive expertise and a strong foothold in these markets, making it an ideal partner for this venture.

Under the terms of the agreement, Alchemy Agencies will distribute a portfolio of five flagship brands from Arla Foods Ingredients, each offering high-quality performance nutrition ingredients tailored to meet the needs of athletes, fitness enthusiasts, and consumers seeking superior nutritional support. These brands include:

• Lacprodan Whey Protein Isolate: Featuring a minimum of 90% protein content, Lacprodan is designed for versatile use in ready-to-drink (RTD) sports beverages, energy gels, protein powder shakes, and protein bars, delivering premium protein solutions that support muscle recovery and performance.

• Capolac Milk Mineral Concentrate: A nutrient-dense concentrate rich in bioavailable calcium, magnesium, and phosphorus, Capolac supports muscle function, promotes healthy bones, and contributes to optimal body composition, making it a valuable ingredient for sports nutrition formulations.

• MicelPure Micellar Casein Isolate: Offering 86% native protein and naturally high calcium levels, MicelPure is ideal for inclusion in RTD sports nutrition drinks and shakes, providing sustained protein release to aid muscle repair and endurance.

• Nutrilac PB-8420 Whey and Milk Protein Ingredient: This ingredient is formulated to ensure a soft texture, excellent processability, and durability, specifically designed for use in the outer mass of sports protein bars, enhancing product quality and consumer appeal.

• Nutrilac MFGM (Milk Fat Globule Membrane): Rich in high-quality whey protein and complex milk lipids, Nutrilac MFGM supports physical performance and strength, offering functional benefits that contribute to overall athletic performance.

The Australia and New Zealand region is notable for its robust consumption of sports nutrition products. With the second highest per capita global expenditure on items such as protein bars, drinks, and powder supplements, ANZ represents a lucrative market for performance nutrition. Additionally, Australia stands as the third largest sports nutrition market worldwide, underscoring the significant opportunity that this partnership aims to capture.

Alexander Leufgen, who leads the Asia-Pacific division at Arla Foods Ingredients, expressed enthusiasm about the new collaboration: “We are thrilled to welcome Alchemy Agencies as our distribution partner in the ANZ and Oceania markets. This partnership is a perfect alignment for our performance nutrition offerings and positions us strongly within a vibrant and expanding market. It will be instrumental in advancing our growth objectives across Asia-Pacific while maintaining a sharp focus on delivering excellent customer service and tailored solutions.”

Echoing this sentiment, Tristan Molloy, director of Alchemy Agencies, stated, “We are excited to leverage our distribution expertise and market knowledge to drive sales and build strong brand equity for Arla Foods Ingredients’ premium performance nutrition ingredients across ANZ and Oceania. This agreement not only supports our own expansion ambitions but also solidifies our commitment to fostering growth in the fast-evolving sports nutrition sector within our key regions.”

Together, Arla Foods Ingredients and Alchemy Agencies are poised to make a significant impact on the sports nutrition landscape, providing innovative, high-quality ingredients that meet the needs of consumers and manufacturers alike in one of the world’s most dynamic markets.

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